Be forewarned, in this article there are quite a few opinions and a couple of rants! I get postcards/mailers all the time from other real estate agents. (I'm sure you do too!) In theory, I love this because it gives me a chance to see what other agents are sending! But sometimes I get mailers that just make me upset about how agents advertise themselves. (To be fair, I also get some great mailers from other agents that I think are spot on). My number one gripe with how other agents advertise themselves is my selling homeowners fear. Fear of using any other agent but that agent. Fear of the process. Fear of missing out. There's enough stress in this process than to be sold fear from the get-go. The most common examples of this are mailers claiming "I am the only agent that....!". "We are THE group who can sell your home like no one else..." The idea is THEY are the agent who holds all the keys and no other agents can do it, and certainly not you, Dea...